LINK SILICON VALLEY Acts as Exclusive Transaction Advisor to FarApp on its acquisition by Oracle Corp

April 6, 2021 – LINK Silicon Valley is pleased to announce that FarApp has been acquired by Oracle Corporation. LINK Silicon Valley served as the exclusive sell-side advisor to FarApp throughout the transaction process. The acquisition is expected to enable a more seamless and unified experience for Oracle’s NetSuite customers. David Jacobs from LINK Silicon Valley represented the seller as the Lead Transaction Advisor. Here is the official announcement about the deal from Oracle.

FarApp has been a providing  eCommerce integration and automation solutions since 2002. It’s services seamlessly connect customer-facing eCommerce storefronts (Amazon, Shopify, eBay, etc.) and “back-end” systems (such as NetSuite or QuickBooks, or other proprietary ERP software).

Oracle is one of the largest suppliers of database software and business applications in the world. The company was started in 1977 as a database software developer in Silicon Valley. Now it has a global presence with $39B in revenue. It now designs, develops and sells software and technology, cloud engineered systems, and enterprise software products. NetSuite is an Oracle product line which provides cloud-based business management software (aka ERP). Oracle positions itself as a best in class integrated business application vendor and it does it through both inhouse development and strategic acquisitions.

Why FarApp is a good strategic fit for Oracle?

Integrating Enterprise Resource Planning (ERP) systems with ecommerce platforms is a key infrastructure requirement in the retail industry particularly with the disruption in the industry. End customers expect the products to be shipped to them as soon as possible at a lower price point. eCommerce companies face high degrees of operational complexity with these escalating customer demands. FarApp acquisition enables Oracle NetSuite to deliver a seamless and unified experience for its customers.

Here are some takeaways from this deal. David recognized the key concerns and interests of the sellers early on. A competitive process and tight timetable helped realize higher valuation and receive competitive offers. Securing employee agreements were also critical to mitigate risks and sustain motivation of key resources through and after the deal. A reasonable due diligence process was adopted so that issues that will adversely impact the business were proactively addressed.

LINK Enterprise is a division of LINK Business, one of the largest and most respected merger and acquisition and business brokerage firms in the world with offices in the United States, New Zealand, Australia, and the Philippines.

LINK Enterprise has completed over 200 successful business transactions in the lower middle market space. Our Silicon Valley office is the technology division that primarily focuses on deals in the following industries Cloud/Enterprise Software (SaaS), IT Services, Technology Staffing, Electronic Products and Manufacturing.   

Interested in learning more about how LINK Silicon Valley can help with your exit, please contact us at infosv@linkbusiness.com or call us at 925.201.1989.